Heat Wave
2.0 battery

Brand: O.pen
Type: Limited Edition Product Launch
Campaign: "Heat Wave"
Direction: Hold Onto Summer/Never Ending Summer
Goal: Drive and support sales of limited edition product with digital and print collateral.

Initial Mood Board Directions

Endless Summer

A Vintage collage style campaign featuring a fictional "O.pen Motel"

Slightly muted color palette compared to other options.

HOT! HOT! HOT!

Bright, Saturated, and Melty Baby, It's Hot! Inspired by Melting Ice cream,

Summer Trip

Inspired by trendy fashion and textiles, Summer Trip explores textures/finishes along with a bold color palette.

Selected Mood boards:

1.Hot! Hot! Hot!

2.Summer Trip

I wanted to do some custom illustrations for this battery to really give it some value as a limited edition product. On the right are the first round of battery art based on the selected mood boards. Below are some custom illustrations that were used in the patterns.